For even more tips on creating a high-converting optin form, check out our checklist for creating the ultimate optin form.
Once you’ve created your optin form, you’ll need to install it on your site. There are 14 high-converting places to put your optin form:
One of these is absolutely mandatory if you want to get as many subscribers as possible. That’s the exit-intent® popup.
An exit-intent® popup shows up at the precise moment the user is about to leave your website. This popup doesn’t interrupt the reading experience and only triggers when the user is leaving. This is the perfect time for asking them to subscribe because likely they’ve read your content and found your site helpful.
Using an exit popup works amazingly well, and in fact, our customers consistently see significant results using exit-intent. For example, Neil Strauss was able to increase conversions 125% with exit intent!
To learn more about exit-intent® popups, read our post on 40 Exit Popup Hacks That Will Grow Your Subscribers and Revenue.
If you started with an optin, you got that permission, so hooray! If you didn’t use an optin, we don’t recommend sending marketing emails to them unless you have their permission.
You risk them flagging your emails as spam. So not only will they not buy from you, but you can also face negative consequences.
Instead, you can use a tool like OptinMonster to create smarter optin forms. You can collect leads and subscribers who want to get your marketing emails.
Then, you need to select an email service provider. These providers give you the right infrastructure to send broadcasts and bulk business emails.
If you send bulk emails without this, it will be flagged as spam. Your subscribers won’t receive your emails, and what’s worse is that your regular emails to your team and clients will also be affected.
That means you won’t be able to email clients as consistently as you should be to get the highest conversions/sales as possible.
Email service providers handle all the formalities and expensive technicalities involved. All you need to do is sign up and use their service.
Constant Contact is one of the largest and best email marketing platforms in the world. They allow you to manage your subscribers and create professional email designs with templates and drag-and-drop editing tools.
UAE B2B Email DatabaseYou can also send automated emails to new subscribers using Constant Contact Lists + OptinMonster and track their performance.
You can try ConstantContact for free for 60 days. After that plans start at $20/month.
WPBeginner rates ConstantContact the best email marketing service. And if you get started with Constant Contact, you may be interested in the following article: How to Create a Constant Contact Popup for WordPress.
That resource will have everything you need to grow your Constant Contact email list.
Sendinblue is not only a complete email marketing software for businesses, but also an SMS marketing software. And it’s all in an easy-to-use marketing platform with drag and drop tools you can use to create highly-engaging emails, build automated workflows, and segment users.
You can send up to 300 emails per day for free with Sendinblue’s branding. Paid plans start at $25/month and you can add on SMS for an additional cost that’s based on your sending needs.
Want to improve your email marketing efforts? Check out this post on how to collect phone numbers using popups on your website.
HubSpot is known for its CRM platform, but they also offer powerful email marketing software for small businesses. With the drag and drop editor and ready-made templates, you can easily create beautiful emails without the help of a designer. The software also comes with personalization features, A/B testing, and more.
You can send up to 2,000 emails per month for free with HubSpot. If you want to send more emails and remove HubSpot branding, you can upgrade to a premium plan starting at $45 per month.
Omnisend is a powerful email marketing service for eCommerce websites. It comes with an easy email builder and a variety of pre-made responsive email templates to get you started.
The best part about Omnisend is its very generous free email marketing plan. It comes with many advanced features including ready-made email automation workflows, unlimited subscriber segmentation, A/B testing, SMS messages, push notifications, and more.
The free plan allows you to send up to 500 emails per month to up to 250 contacts. Plus, you can send up to 500 web push notifications and up to 60 SMS messages. As your email list grows, you can upgrade to a paid plan starting at $16/month.